Tell governments around the world to ban the “Be Marlboro” ad campaign and stop Philip Morris International from marketing its deadly products to kids.
Number of signers:73854
Dear (Government Officials) (cc PMI):
The Marlboro Man marketing campaign helped make Marlboro the most popular cigarette brand with youth across the world – fueling a global tobacco epidemic that kills six million people annually and is projected to kill one billion people this century. Over 80 percent of these deaths occur in low- and middle-income countries.
Recently, Marlboro has boosted its market share in many countries hardest-hit by the tobacco epidemic using its “Don’t Be a Maybe. Be Marlboro” campaign, a global marketing campaign to replace the Marlboro Man.
Although Marlboro’s manufacturer, Philip Morris International, claims “Be Marlboro” only targets legal-age smokers, rulings in several countries have concluded that this campaign targets teens by featuring images of attractive young people partying, falling in love, playing music and engaging in adventure sports.
Ignoring widespread calls to end all “Be Marlboro” activities, Philip Morris continues to expand the campaign, threatening the health of millions of young people across the world.
We therefore respectfully call on you and other government officials around the world to take action to ban the “Be Marlboro” marketing campaign and others like it by:
1. passing and implementing comprehensive bans on tobacco advertising, promotions and sponsorships, 2. closing loopholes in existing laws on tobacco advertising, promotions and sponsorship, and 3. aggressively enforcing existing laws on tobacco advertising, promotions and sponsorships.
It's time to tell Philip Morris enough is enough: End the "Be Marlboro" campaign.
Argentina: Jonatan Konfino, Tobacco Control Program Coordinator, Ministry of Health
Georgia: Prime Minister of Georgia Mr. Irakli Gharibashvili Chairman of the Parliament of Georgia Mr. David Usupashvili
India: Shri J.P. Nadda, Indian Health Minister, Ministry of Health and Family Welfare
Indonesia: Ministry of Youth and Sports – Mr. Imam Nahrawi Ministry of Women Affairs – Prof. DR. Yohanna Yambise Ministry of Education – Mr. Anies Baswedan Ministry of Trade – Mr. Rachmat GobelCoordination Minister for Politics and Security ( Menpolhukam ) - Mr. Tedja Edy Purdjianto Coordinating Minister for Human Development and Culture – Ms. Puan Maharani Ministry of Information and Communication – Mr. Rudiantara Indonesia National BroadCasting Commission – Judhariksawan Ministry of Health – Dr. Nila F. Moeloek Ministry of Human Rights and Law – Mr. Yasonna H. Laoly
Moldova: His Excellency Andrian Candu Chairman of the Parliament of the Republic of Moldova Parliament of the Republic of Moldova
Peru: Dr. Aníbal Velásquez Valdivia, Minister of Health, Ministry of Health Dr. Nora Reyes Puma de Comesaña, Director General, Ministry of Health Edwin Alberto Peñaherrera Sánchez, Director General, Ministry of Health Rosa Maritza Cabanillas Peralta, Director, Ministry of Health
Philippines: Honorable Leah Paquiz, House of Representatives
Senegal: Dr. Awa Marie Coll-Seck, Minister of Health and Social Action
Slovenia: Dr. Miro Cerar, Prime Minister Milojka Kolar Celarc, Health Minister